One of the new additions to the Piner catalogue is Jordan, a singer with an easily recognizable voice, with a soft and lyrical timbre. Without a doubt, the young singer possesses one of the best voices on the contemporary pop-folk scene. His talent is unquestionable and repeatedly recognized by peers and music critics. His warm and lyrical timbre has earned him the title of "Bulgaria's most romantic voice" and his exceptional ornamentation helps him to perform songs in all genres with ease.

Jordan /Yordan Asenov Atanasov/ was born on March 15 in Sofia. He has been involved in music since childhood and started his professional career at the age of 19. From his work with various formations Jordan created a rich repertoire of Bulgarian popfolk, folk and Balkan music.