With her distinctive voice, bright style and irresistible charisma DARA is among the favorite pop artists both in Bulgaria and in the Balkans. The young artist made an amazing debut in 2016 with her infectiously melodic single "K'vo ne chu", which reached #1 in the official music chart of Bulgaria and with which she was awarded "Best Female Singer" at the Bulgarian Annual Music Awards.

In recent years, DARA's career has developed not only on a national level, but also internationally. She has worked with top music producers such as Chris Young (Rod Stewart, Kylie Minogue), Jungleboi (ZAYN, Rihanna, G-Eazy, will.i.am., Craig David, R3HAB, etc.), Yoad Nevo, Romanian hitmaker Monoir and others. Her recent songs - "Cold as Ice", "Ai Ai" ("Fire") and "Thunder" - have achieved huge success and established DARA as a pop phenomenon, record breaker and crowd favorite. In 2021, DARA was one of the coaches in "The Voice of Bulgaria".